Laurel Mercantile
In 2016, Ben and Erin Napier and their friends opened the doors of the Laurel Mercantile on Front Street in downtown Laurel, Mississippi, not long after HGTV’s Home Town began filming. The store's focus on American-made products quickly set it apart, leading to expansion with multiple retail locations.
Since joining the creative team at the Laurel Mercantile, I have been tasked with project management and product development, photography art direction, as well as creative design for labels, packaging, signage, social media, and emails for multiple brands.
All work property of Laurel Mercantile Co.
Hometown Mug // Product Design
Scotsman Wood Care Labels // Packaging + Illustration
Yellow Pine T-Shirt // Product Design
Big Ben's Beard Balm // Photography Art Direction, Label Design
Laurel Tote Bag // Product Design
Laurel Mug // Product Design
Scotsman Co. Poster // Graphic Design
Truck Tote Bag // Product Design
Scotsman Tools Mug // Product Design
Dang! Hat // Product Design
Email Design
Because of frequent new products and multiple brands, our emails are one of the best places to tell a story to a wide national audience. Graphic design utilized custom typography, illustrations, and thoughtfully-selected textures and images — grabbing attention, conveying the brand message, and boosting engagement with recipients. Below are a few examples of emails I’ve designed:
